With an easy-to-use interface, amazing features, and security at its core, iOS 7 is the foundation of iPhone, iPad, and iPod touch. It’s designed to look beautiful and work beautifully, so even the simplest tasks are more engaging. And because iOS 7 is engineered to take full advantage of the advanced technologies built into Apple hardware, your devices are always years ahead — from day one to day whenever. - apple
Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity. - apple
When a product is designed properly — when you don’t have to adapt to the technology because it’s already designed around you — you develop a connection with it. It becomes more to you than just a device. iOS 7 invites that kind of connection. Interactions are dynamic. Animations are cinematic. And the experience is lively and spirited in so many unexpected yet perfectly natural ways. Open the Weather app, for example, and you’ll instantly understand. Hail bounces off text, and fog passes in front of it. Storm clouds come into view with a flash of lightning. And suddenly, checking the weather is like looking out a window. - apple
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