Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. - from wikipedia
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. - from wikipedia
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand.- from wikipedia
Stationery Branding Mockup Pack is a psd file including a lot of useful elements like: Letter, Compliments Slip, Business Card, Paper clips, Pens, CD, Magazine Cover, iPad, iPhone, Pencils, Notebook.
Magazine Cover, Pencils, Notebook, Letter, Compliments Slip
Business Card, Paper clips, Pens , CD, iPad, iPhone
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